The Medium is the Massage

Writer: Marshall McLuhan
Designer, concept: Quentin Fiore
Categories: Bookwork / Photobooks, Poetry/Proses/Text Works

Reference no.:NL/McL.M-Fio.Q/67.00 Place/Shelf:4sthER

Book title:	The Medium is the Massage
Published by:	Bantam Books and Penguin Books
Year made:	1967
Place made:	USA
Original:	Yes
Dimensions:	105 x 160
Binder:	commercial binding
Physical description:	soft cover, 'perfect' binding
Medium:	text, photographs, graphics
Further information:
"Why is the title of the book 'The Medium is the Massage' and not The Medium is the Message? Actually, the title was a mistake. When the book came back from the typesetter's, it had on the cover 'Massage' as it still does. The title was supposed to have read The Medium is the Message but the typesetter had made an error. When McLuhan saw the typo he exclaimed, 'Leave it alone! It's great, and right on target!' Thus, there are now four possible readings for the last word of the title, all of them accurate: Message and Mess Age, Massage and Mass Age." (from the Marshall McLuhan website, http://marshallmcluhan.com/common-questions) Two copies, different editions, are held in this collection.

Writer:	Marshall McLuhan ()
Designer, concept:	Quentin Fiore ()